Brand Activation for STAYCOOLNYC

JUNE 5-11, 2018, New York, NY

In 2018, I had the opportunity to work with Staycoolnyc to bring their first brick & mortar experience to life. From carpeting to wall decals, the activation fully customized every inch of a small gallery in the Bowery district, Manhattan.

The pop up shop stayed open for a full weekend, serving hundreds of customers, and created a novel experience for visitors to interact with the brand in person for the first time. It also created opportunities for press, media and influencers to amplify the brand’s presence.